Marketing

Students will gain deeper knowledge of the exciting and ever-changing world of fashion, where they can apply skills and develop strategies in fashion marketing. Students will produce promotional events and explore sustainability, social responsibility, entrepreneurship, technology applications, buying, portfolio development, and careers. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills.

This course connects to the following career pathways:
Marketing

This course leads students into the exciting and ever-changing world of fashion. Students gain knowledge of marketing as it relates to the fashion industry. From brick-and-mortar retail establishments to online retail and social media marketing, students will explore aspects such as trends, technology, the buying process, visual merchandising, the nature and history of fashion and fashion designers, and the global impact of the fashion industry on the economy. Academic skills related to the content are part of this course. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills.

This course connects to the following career pathways:
Marketing

Students will learn how products are developed, branded, and sold. They will analyze industry trends and gain hands-on experience in the marketing of goods, services, and ideas and be prepared for success in postsecondary education and employment. Topics include professionalism in the workplace, product planning and positioning, promotion, pricing, selling, economic issues, and changes in the marketplace. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. 

This course connects to the following career pathways:

• Hospitality & Tourism
• Marketing

Opportunities in Global Trade (formerly International Business & Marketing) is a specialized course for students with a career interest in the field of international trade. Students gain an understanding of marketing concepts and strategies in the global marketplace, Virginia’s role in global commerce, and trade challenges associated with import/exports, as they examine the global economy. International marketing plan, structures of international business organizations and the influence of culture on business activities are integral components of this course. Students investigate careers and professional development opportunities in global marketing. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills.

Students will build on prior knowledge of Sports, Entertainment, and Event Marketing. This course focuses on the principles of management and planning supported by research and by financial, economic, ethical, and legal concepts. Students will be able to plan and execute an event, establish a sports, entertainment, or recreation marketing product/business, and develop a career plan. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills.

This course connects to the following career pathways:
Hospitality & Tourism

This course helps students develop a thorough understanding of fundamental marketing concepts and theories as they relate to the sports, entertainment, and event industries. Students will investigate the components of customer service, branding, product development, pricing and distribution, business structures, sales processes, digital media, sponsorships and endorsements, as well as promotion needed for sports and entertainment events. The course explores career options and develops workplace readiness skills. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills.

This course connects to the following career pathways:
Hospitality & Tourism
Marketing

In this course, students learn to leverage marketing activities to best differentiate themselves and their businesses. They will participate in supervisory and management activities focusing on the marketing mix, purchasing, financing, human resources, global marketing, pricing, distribution, selling, operations research, and promotion. Students will prepare for marketing careers and postsecondary education, continuing to enhance self-presentation, communication, and leadership skills. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. Dual enrollment credit may be available; check with your school counselor to learn more.

This course connects to the following career pathways:

• Hospitality & Tourism
• Marketing

Students are introduced to the fundamentals of marketing and its role in creating customer value and building relationships. The course covers key principles such as consumer behavior, brand development, and the 4 Ps of marketing—product, price, place, and promotion—while exploring the impact of digital technology on marketing strategies. Students learn to analyze market trends and develop a strategic marketing plan, gaining skills that support careers in business, entrepreneurship, and related fields.

This course connects to the following career pathways:

• Hospitality & Tourism
• Marketing

This course examines the components of the hospitality and tourism industry, including attractions, lodging, transportation, and food and beverage. Other topics include the history, political, social, and cultural impacts hospitality and tourism have had on local, state, and global environments. Students will develop competencies in the areas of communication, customer service, marketing, industry technology, economics, and management functions, and will be provided with opportunities for hands-on, real-world applications. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills.

This course connects to the following career pathways:
Hospitality & Tourism