This course helps students develop a thorough understanding of fundamental marketing concepts and theories as they relate to the sports and entertainment industries. Students will investigate the components of customer service, branding, product development, pricing and distribution, business structures, sales processes, digital media, sponsorships and endorsements, as well as promotion needed for sports and entertainment events. The course explores career options and develops workplace readiness skills. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills.
Schools
Battlefield High School
Colgan High School
Forest Park High School
Freedom High School
Gainesville High School
Gar-Field High School
Hylton High School
Osbourn Park High School
Patriot High School
Potomac High School
Woodbridge High School
Prerequisites
None