International Business and Marketing

Opportunities in Global Trade is a specialized course for students with a career interest in the field of international trade. Students gain an understanding of marketing concepts and strategies in the global marketplace, Virginia’s role in global commerce, and trade challenges associated with import/exports, as they examine the global economy. International marketing plan, structures of international business organizations and the influence of culture on business activities are integral components of this course. Students investigate careers and professional development opportunities in global marketing.