Students are introduced to the fundamentals of marketing and its role in creating customer value and building relationships. The course covers key principles such as consumer behavior, brand development, and the 4 Ps of marketing—product, price, place, and promotion—while exploring the impact of digital technology on marketing strategies. Students learn to analyze market trends and develop a strategic marketing plan, gaining skills that support careers in business, entrepreneurship, and related fields.
This course connects to the following career pathways:
Schools
Colgan High School
Prerequisites
Marketing OR Sports and Entertainment Management, recommended
Notes
To enroll in this course, students must meet all eligibility requirements established by Northern Virginia Community College.